Organization : Micro, Small & Medium Enterprises
Scheme Name : Scheme of Fund for Regeneration of Traditional Industries(SFURTI)
Apply Here : http://sfurti.msme.gov.in/SFURTI/Home.aspx
Details : https://www.msme.gov.in/
Website : https://www.msme.gov.in/
SFURTI :
Who can Apply :
Non-Government organizations (NGOs), institutions of the Central and State Governments and semi-Government institutions, field functionaries of State and Central Govt., Panchayati Raj institutions (PRIs), Private sector by forming cluster specific SPVs, Corporates and corporate Responsibillity (CSR) foundations with expertise to undertake cluster development.
Related : MSME Online Udyog Aadhaar Application : www.statusin.in/10532.html
ACHIEVEMENTS SO FAR :
** The Revamped SFURTI scheme was started on 1st August 2014 with an outlay of Rs. 149.44 crore for developing 71 clusters (including coir) with coverage of 44500 artisans (approx.) in the first phase. The guidelines were further revised on 30th June 2015 to streamline the approval process, fund flow and to remove the bottlenecks.
** The Nodal Agencies include KVIC, Coir Board, IIE Guwahati, NIMSME Hyderabad, NIESBUD Noida, all MSME DIs and all DICs of State Government.
** 71 clusters have been given in-principle approval by Scheme Steering Committee (SSC) and 32 DPRs have been given Final approval with assistance of Rs.65.87 cr, out of which Rs.30.30 crore has been released. As of now, 30438 artisans have been benefitted.
** Future target for setting up of 800 clusters of Khadi, Village Industries and Coir with an outlay of Rs. 850.00 crore to cover around 4 lakh artisans. Assistance from Multilateral Development Bank like ADB is being explored to carry out the mandate.
SCHEME OBJECTIVES :
The objectives of the Scheme are as follows :
i. To organize the traditional industries and artisans into clusters to make them competitive and provide support for their long term sustainability and economy of scale;
ii. To provide sustained employment for traditional industry artisans and rural entrepreneurs;
iii. To enhance marketability of products of such clusters by providing support for new products, design intervention and improved packaging and also the improvement of marketing infrastructure;
iv. To equip traditional artisans of the associated clusters with the improved skills and capabilities through training and exposure visits;
v. To make provision for common facilities and improved tools and equipment for artisans to promote optimum utilization of infrastructure facilities;
vi. To strengthen the cluster governance systems with the active participation of the stakeholders, so that they are able to gauge the emerging challenges and opportunities and respond to them in a coherent manner;
vii. To build up innovated and traditional skills, improved technologies, advanced processes, market intelligence and new models of public-private partnerships, so as to gradually replicate similar models of cluster-based regenerated traditional industries;
viii. To look for setting up of multi-product cluster with integrated value chain and a strong market driven approach for viability and long term sustainability of the cluster;
ix. To ensure convergence from the design stage with each activity of the cluster formation and operations thereof.
x. To identify and understand cluster?s target customers, understand their needs and aspirations and develop and present product lines to meet the requirement. Substantial focus should be on the buyer segment that places a premium on natural, eco-friendly, ethically sourced and the uniqueness of the Khadi and VI products.
xi. To develop specific product lines out of the currently offered diversified basket of heterogeneous products based on the understanding of the target consumer segment. A brand unification exercise also needs to be done to maximize the value.
xii. To make a paradigm shift from a supply driven selling model to a market driven model with the right branding, focus product mix and correct positioning and right pricing to make the offering holistic and optimal for each of the focus categories.
xiii. To tap the E-Commerce as a major marketing channel given the outreach and the growing market penetration of E-Commerce, there is a need to devise a quick strategy to make its presence felt in the E-Retail space.
xiv. To make substantial investment in the area of product design and quality improvement. There is a need to standardise the quality of inputs and processes so that the products meet the quality benchmarks. Research need to be done to develop new textures and finishes to cater to the prevailing market trends.