coirboard.gov.in Export Market Promotion Scheme : Micro, Small & Medium Enterprises

Organisation : Micro, Small & Medium Enterprises
Scheme Name : Export Market Promotion Scheme
Applicable For : Entrepreneur
Website : http://coirboard.gov.in/
Terms & Conditions : https://www.statusin.in/uploads/24931-Export-Market.pdf

Export Market Promotion Scheme

India is the largest producer and exporter of coir (yarn, coir pith, coir mats, matting, carpets and rugs) in the world with a share of 70% of coir yarn, semi finished raw materials and 75% of finished coir products in global trade.

Related / Similar Facility : Defence Exports Promotion Portal New Company Registration

However, with the advent of liberalization, coir faces stiff competition not only from cheap synthetic substitutes but also fibres like Jute, sisal, abaca, cotton, wool, etc.

The cascading effects of economic recession happened particularly in US and in other countries of the world in general have seriously affected the prosperity of Indian coir sector in the export front.

The Euro Zone Crisis is another area of concern. The main destinations for export of coir products are Republic of China, USA, Netherlands, UK, South Korea, Germany, Italy, Australia, Spain and France. Most of the above export destinations are facing the adversities of economic recession.

Even then, there is considerable scope for furthering the exports through product diversification and exploration of new markets for conventional and non-conventional end use applications.

Creation of additional employment opportunities to rural artisans through promotion of exports, especially cold countries by exploiting the growing affinity towards eco-friendly products and consequent increased utilization of raw material which is available in plenty also calls for continued governmental support to this sector.

Adoption of strategic and aggressive product-specific and market specific promotional programmes for popularizing coir and coir products in markets abroad, supporting the export fraternity and export oriented industry with capacity building and modernization programme so that the Coir Industry attains sustainable development, are the broad objectives of this Scheme.

The objectives of this component of the scheme are as follows :
(i) To expand the share of Indian coir products in global market;
(ii) To assess main competitors, product ranges, price, general setting and promotional strategies;

(iii) To motivate distribution channels to promote coir products;
(iv) To assess tariff/non tariff barriers on coir vis-a-vis competing products and pursue their possible elimination/reduction through bilateral negotiations;

(v) To explore virgin markets;
(vi) Identify next-tier markets through proper study for implementation of aggressive marketing strategies;

(vii) To build up common platform sharing information among the coir producing countries;
(viii) To assess the various methods of production prevailing in other coir producing countries and to compare the product ranges;

(ix) To augment modernization through technology transfer;
(x) To engage consultancy services/professional agents for specific assignments/projects relating to export promotion;

(xi) To seek expert and professional advice on export related matters, foreign trade, etc.; and

(xii) To hold trade talks with decision makers in Governments/Chambers of Commerce & Industry, market/ distribution network and vendor development mechanisms.

The activities to be undertaken under this component of the scheme are as below :
(i) Sponsoring industry & market delegations to assess market realities and prepare appropriate marketing strategy to promote export to those markets.
(ii) Analyzing market specific and product specific problems and formulate product specific and market specific promotional strategies

(iii) Sponsor market missions to capture virgin markets where there is scope for marketing coir products
(iv) Identify next-tier markets for implementation of aggressive marketing strategies for expanding market share of Indian Coir in such countries.