my.msme.gov.in MATU Scheme : Marketing Assistance & Technology Up-gradation

Organisation : Micro, Small & Medium Enterprises
Scheme Name : Marketing Assistance & Technology Up-gradation MATU Scheme
Applicable States/ UTs : All India
Home Page : https://my.msme.gov.in/MyMsme/Reg/Home.aspx
Details Here : https://www.statusin.in/uploads/37854-MATU.pdf

MSME MATU Scheme

The scheme consist of five component namely
(i) Domestic Trade Fairs/Exhibitions;
(ii) International Trade Fairs/Exhibition;

Related : Micro, Small & Medium Enterprises Incubation Scheme : www.statusin.in/37759.html

(iii) National/ International workshop/Seminar on Marketing/ Public Procurement/Packaging etc.;
(iv)Vendor Development Programmes &
(v) Bar Code.

Introduction

Marketing, a strategic tool for business development, is critical for the growth and survival of MSMEs. Due to the lack of information, scarcity of resources and unorganized ways of selling / marketing, MSME sector often faces problems in exploring new markets and retaining existing ones.

Such asymmetries in information, being not aware of the new market where they may sell their products and buyer also having lack of knowledge about the products manufactured by MSMEs result in severe impediments to the growth and survival of MSMEs in a highly competitive environment.

MSMEs do not have sufficient resources at their command and, therefore, need institutional support for marketing their products at national and international level.

Objective

The Marketing Development Assistance Scheme would cover the following activities :
(i) To encourage manufacturing Micro and Small Enterprises (MSEs) in their efforts of tapping and developing domestic / overseas markets.
(ii) To encourage Micro and Small Enterprises (MSEs) for adoption of bar coding on products for increase in marketability of products in National/International market.
(iii) To facilitate marketing linkages especially in the view of Public Procurement Policy for MSEs Order 2012.

(iv) To create consciousness and to educate the MSMEs about importance of packaging in marketing, latest packaging technology, import – export policy and procedure, latest development in international trade etc. by organising International & National Workshop/ Seminar on marketing /packaging/topics relevant to MSME sector.

Eligibility criteria

The applicant Micro/Small Enterprise should suitably be registered through EM part 11/Udyog Aadhaar Memorandum (UAM) for availing financial benefits

Components of the Scheme

The following will be components in scheme :
i. Domestic Fairs / Exhibitions
ii. International Trade Fairs / Exhibitions
iii. International/National Workshop on Marketing/Public Procurement! Packaging etc.
iv. Vendor Development Programmes.
v. Reimbursement on obtaining Bar code.

Vendor Development Programmes

a. Implementing Agency : Vendor Development Programmes will be organised by MSME-Development Institutes.

b. Financial Assistance :
(i) State level Vendor Development Programme : These programmes will primarily focus Vendor-Vendee match making between MSMEs and CPSUs located in the State & other procuring agencies. The duration of these programmes will be one day. The funds for organizing these programme will be Rs. 30,000/- per programme.

(ii) National Level Vendor Development Programme : These programmes will focus on organizing Industrial Exhibition cum Buyer-Seller Meet with an objective of providing opportunity for MSME to display their products and competencies where as large buyer to display their product/services requirements. The participants will be nation wide.